{"product_id":"k18-triplebright-oxidation-defense-purple-shampoo-125-ml-4-2-fl-oz","title":"K18 TripleBright Oxidation Defense Purple Shampoo, 125 ml \/ 4.2 fl oz","description":"\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIf your blonde turns warm again soon after toning, \u003c\/strong\u003epigment may not be the whole problem. Metals and minerals from hard water can build up on hair and contribute to the oxidation that pulls blonde, highlighted and lightened tones towards brass.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost purple shampoos correct the brassiness you can see. This one also targets the hard-water metals and minerals that can keep driving it, then helps defend against their reattachment, for blonde that stays brighter and cooler for longer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTripleBright tackles all three stages. Ionic detox removes brass-inducing metal and mineral buildup, precision violet technology neutralises existing yellow and brassy tones without staining or overtoning, and a biopolymer helps prevent those deposits reattaching during washing. One wash removes up to three months of brass caused by hard water.*\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBENEFITS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Removes brass-inducing metals and minerals with ionic detox technology\u003c\/p\u003e\n\u003cp\u003e- One wash removes up to three months of brass caused by hard water*\u003c\/p\u003e\n\u003cp\u003e- Neutralises yellow and brassy tones without staining or overtoning\u003c\/p\u003e\n\u003cp\u003e- Helps defend against future brassiness by limiting metal and mineral reattachment during washing\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYOU'LL LOVE THIS IF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYour blonde leaves the salon exactly where you want it, then starts turning warmer or duller between appointments. Particularly useful if you live with hard water, or if conventional purple shampoos have left your colour looking too violet, dull or uneven.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSUITABLE FOR\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBlonde hair | Highlighted hair | Lightened hair | Grey and silver hair\u003c\/p\u003e","brand":"K18","offers":[{"title":"Default Title","offer_id":46691036135585,"sku":null,"price":165.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/6246\/9281\/files\/K18PurpleShampoo.webp?v=1784025387","url":"https:\/\/www.theskincareedit.ae\/ar\/products\/k18-triplebright-oxidation-defense-purple-shampoo-125-ml-4-2-fl-oz","provider":"Skincare Edit ","version":"1.0","type":"link"}