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Welcome to our community
From the roots of an expert facialist, a passionate skincare and wellness community sprung...
WE ARE EXPERT FOUNDED & LED
Created by a skincare expert and aesthetician after 16 years hands on experience.
Seeing first hand how confusing the skincare industry was to clients and wanting better standards to showcase better products - the skincare edit was born.
Our Beauty Edit is now curated by of a trusted committee of experts from functional medicine therapists, clinical nutritionists and skincare experts.
RESULT AND SCIENCE FOCUSED
Everything we offer is discovered, tested, loved and approved before it finds a place on the Edit.
Built on the concept of truth, we focus on science and results without ever compromising on our ethos or values.
We remain unaffected by marketing hype and approve products wholly based on their ability to perform and not what marketing budget is allocated as with much of the industry.
360° HOLISTIC APPROACH TO SKIN
We understand that our skin is a reflection of our internal wellbeing and health.
Stress, sleep, nutrients, hormones, the environment, gut and digestive health all play their vital part.
This is why we bring you the very best holistic curation for all round wellbeing support.
WE KEEP OUR CURATION TIGHT
We have always, and will always, keep our curation tight.
We don’t believe in the need to list hundreds of skincare brands. Mainly because we are really happy with the brands that we approve and we believe that they represent a curation of some of the 'very best’ products currently available for efficaciousness.
We as experts want to understand the nuances of every product and what it can deliver for our customers.
REASONS TO SHOP WITH US
FROM THE BLOG
This Emirati Women's Day - 2023 we shine a spotlight on a brilliant mind shaping the Middle East fashion landscape. We were thrilled to learn more about Yasmin Al Mulla, the visionary founder and c...Read more
From eating disorder to founder of JSHealth wellness empire. We caught up with Jess to discuss her own daily rituals, what inspired her create her own vitamins range and how we can become the healt...Read more
You've likely heard about tailoring your skincare routine for the season.. Summer, Winter etc - but what about desert living? It certainly comes with it's own unique set of challenges - such as yea...Read more
After three weeks using ALPHA-H - Liquid Gold, every other evening.
“My skin is getting better everyday, if feels so smooth! When I wake up, I see the difference straight away.” Minnie
IN THE PRESS