Sustainability is at the heart of the decisions we make. 

Whilst we recognise as a beauty company, ultimately we cannot truly be sustainable within the current limits of business.  We are working really hard to ensure that we minimise our impact and we want to be transparent about where we are on this journey.

Our sustainability mission began when we discovered getting great products here to the Middle East typically meant lots of extra carbon footprint and dioxide emissions, in addition lots of packaging.  We soon realised that..

''For better sustainability - we need to look beyond just our products but also the journey they take to get to us, ensuring the carbon footprint is as little as possible.''

With a desire to help more people achieve beautiful healthy skin we set about doing it with sustainability in mind. 

Take a read of our sustainability commitments so far:

We buy direct and in bulk from our exclusive brands ensuring no wasted, multiple round trips, minimising the carbon footprint of our skincare.

Our brand partners work with us to remove or reduce any excess packaging and plastics as part of our commitment to reduce waste.

All our boxes are made from 70% post-consumer material and are also fully recyclable using white water-based inks.

Our cards and tissue paper are FSC certified, acid free and use soy-based inks. We are part of an eco-alliance where a tree is planted with every order we make to offset emissions.

For our customers living in the UAE we make it easy and convenient for you to recycle your skincare empties adding to a circular economy. Our recycle partners accept both glass and plastics. With your next order simply mention to have your empties from your previous purchases collected for recycling.