Alpha H

Alpha-H Vitamin C Brightening Serum - 10%, 25ml

AED 225

Inclusive of all taxes and import charges.
Next day delivery

Beautifully lightweight, deeply hydrating 10% Vitamin C serum 

A daily serum offering brightening, pigmentation and antioxidant protection formulated with Hyaluronic to plump and hydrate for renewed radiance.

Formulated with a highly effective, impressively stable, Vitamin C form offering antioxidant protection against environmental and UV induced skin damage and free radicals.

This multi-tasking brightening serum includes Licorice extract that helps regulate pigment producing melanocytes, Tazman Pepper which is naturally anti-inflammatory, whilst Omega fatty acids deeply hydrate and support the repair of free radical damage.


All skins, especially normal to dry and dehydrated skins.


- Dullness

- Pigmentation

- Dryness + Dehydration

- Dark spots

- Uneven skin tone

- Fine lines and wrinkles through building collagen 

- Free radicals with powerful antioxidant abilities to combat premature ageing

Made from 30% Post Consumer Recycled materials

Apply this beautiful vitamin C serum to freshly cleansed face, neck and décolletage daily for additional antioxidant benefits and hydration.

Follow with moisturiser to lock in hydration and always followed by a broad-spectrum high UVA SPF to finish your routine.


10% Ethyl Ascorbic Acid Now reformulated with three times higher concentration, this non-irritating, stable form of Vitamin C that evens tone and reduces the appearance of pigmentation. Its antioxidant properties also boost protection against UV and free radical damage, while supporting collagen production.

Licorice Extract With soothing, anti-irritant and antioxidant properties, licorice extract can help to regulate melanin production to assist in reducing pigmentation.

Grape Seed Extract Rich in omega fatty acids offering excellent anti-inflammatory benefits. Supports the repair of free radical damage associated with UV exposure, and enhances natural lipid protection.

Tazman Pepper Soothing and calming to reduce inflammation and redness.

Formulated Without Parabens, Sulphates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Formaldehyde-releasing agents, Coal Tar, Hydroquinone, Triclosan, and Triclocarban.

Aqua (Water), 3-O-Ethyl Ascorbic Acid, Methyl Gluceth-20, Propanediol, Sodium Citrate, Glycerin, Phenoxyethanol, Citric Acid, Sodium Hyaluronate, Caprylyl Glycol, Sodium Metabisulfite, Polysorbate 20, Vitis Vinifera (Grape) Seed Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Glycyrrhiza Glabra (Licorice) Root Extract, Tasmannia Lanceolata (Pepperberry) Fruit/Leaf Extract, Sodium Benzoate, Potassium Sorbate, Limonene, Ci 75120 (Annatto).

With a 25-year heritage, Alpha-H was a pioneer and now authority in the use of Glycolic Acid and other Accelerating Acids.

Created by Michelle Doherty, a facialist, who suffered from chronic acne during her teenage years right through her 20s.

Michelle discovered her answer came in the form of Glycolic Acid, a powerful ingredient that helped her skin find balance, clarity and resilience.

Amazed by her own experience, she created a range of products that would incorporate this breakthrough ingredient. It combined the potent 5% acid concentration with a unique low pH of 2.8-3.0 to make skin feel firmer and more resilient. And so the famous Liquid Gold was born.

Alpha- H are committed to ensuring our formulas are safe, effective and free of: Parabens, Sulfates SLS and SLES, Phthalates, Mineral Oils, Formaldehydes, Coal Tar, and Triclosan.

Alpha-H revolutionised exfoliation across the whole skincare industry. The original pioneers in harnessing the power of exfoliating acids, such as Glycolic and Salicylic acids, to deliver corrective and transformative results.

Alpha-H understands that exfoliation and balancing skins p.H is a crucial step in achieving healthy, radiant skin, and their products are formulated with optimal concentrations to effectively remove dead skin cells, unclog pores, balance skin and reveal a smoother complexion. Their skin philosophy revolves around the belief in achieving visible results without compromising the skin's integrity.

Alpha-H's products are meticulously formulated and undergo rigorous testing to ensure safety, efficacy, and compatibility. With their deep understanding of exfoliating acids and a continued commitment to innovation - Alpha-H were the first brand to formulate AHAs with retinol in their Midnight Reboot serum!

Alpha-H's excellence extends to offer a range of vitamin serums that are highly regarded in the skincare community. These serums, packed with potent vitamins such as vitamin A, B, C, and E, provide essential nutrients and antioxidants to the skin, targeting specific concerns like aging, hyperpigmentation, dehydration, olliness and dullness.

Alpha-H has become a trusted brand for those seeking corrective and transformative skincare experiences in the pursuit of a luminous, clear glowing complexion.

Need help?

We Love to Talk Skin, Wellness and Beauty.


The Customer Care Team is open between 10am to 6pm UAE time, Sunday to Friday.

For General Customer Care enquiries: please allow up to 24 hours. We are typically much quicker than this!

For Expert Advice please note:

We want to give you nothing less than real, bespoke expert advise. All our experts work privately with clients and are in high demand, please allow up to 72 hours. Include information about your skin concerns, skin type and what your are currently using. Do take a read of our back-to-basics Blog where you will find lots of helpful expert advise.

Customer Study of Alpha-H Vitamin C Pigmentation Serum:

In an 8 week study with 21 participants,

71% of people said skin tone appeared more even

In an 4 week trial with 21 participants

72% of people said skin appeared brighter 

In an 2 week trial with 21 participants

72% of people said skin appeared to have a healthy glow, with more radiance


FREE when you send over AED 150. Order before 5pm.


We ship across the GCC. 1-3 days.

Free when you spend over AED 500


Buy with confidence thanks to The Skincare Edits' 100% satisfaction guarantee.

Unopened product can be returned for a full refund or exchange within 28 days of purchase with proof of payment.

* Does not apply to supplements due to health and safety.

Customer Reviews

Based on 6 reviews
Carol L - Verified Review
Real brightening and less lines

I got this in the Summer Travel Kit with 30% off. Bargain! This Vitamin C serum came as a full sized item and I've really enjoyed it. The whole summer travel kit was brilliant, but this serum is worth a mention whilst I'm re-buying. It's a lightweight and hydrating which was great over summer. For an ascorbic acid it didn't go off or turn super orange like many others. Have seen a noticeable difference in my skin .

Kirsten - Verified Review
Great for brightening and pigmentation

Love this serum. Really nice texture. I won't be able to go back to a cheaper formula having used this now. Would prefer a pump dispenser rather than a pipet. Delivery was same day beautifully packaged. thank you.

Maurine - Verified Review
Brightening and hydrating Vitamin C serum

I have quite dry skin. This serum really suited my skin, soothed and brightened. Sinks in well and I follow with Zelens 3t moisturiser. love them both.

Lucia - Verified Review
Finally a Vit C that does not break me out

I always felt I should be using Vit C but never really got along with it. It broke me out in al my problem areas.

No problems with this serum. I first bought the mini size and now going for the 25ml. My skin is definitely brighter and more hydrated too.

Losa - Verified Review
Beautiful vitamin c

Absolutely beautiful vitamin c especially for winter. Hydrating, non irritating and stable formula. Silky smooth and absorbs easily ready for my next skincare step. Absolutely love this brand overall.

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